FAQs
FAQs
FAQs

Do we need to have the concept already in place?
Not every client is familiar with how a motion project should work. Quite often you may not have a concept in place, and are not sure what the best route forward is. Don't worry. Coming to us with a problem with no idea how to relay this, or to explain it, is probably our favourite kind of brief. It's where we get to use all our experience. Design, strategy and delivery.
Here's a bit about how we'll work with you, and what the early stages look like.
What would the first 2-3 weeks look like?
The early part is often the really creative bit, where we get into the brief and learn about you, your challenges, and how we can help them.
We get you to outline the points you want to explain, then we will take this away and work out the best strategy to do this.
We'll often workshop this with you, showing you projects we've worked on before, examples of other films, moodboards and sketches. This allows us to pin down the route at the earliest possible stage.
This can take longer than 2-3 weeks, or can be done much quicker. Once we're all agreed on the best route forward then we move into production.
There's more about this on another of our FAQ pages.
Can you show us projects where you originated the central idea?
We built this film mainly to showcase how we can develop a script and a concept around a theme. We set ourselves the task of explaining how tech products can benefit from animation. The concept, look, script, design…all done by our team.
Not all projects work like this. Sometimes client will come to us with an idea of what they want, but often, they know the challenge, but need help finding the best way to explain and overcome that.
Who leads the creative strategy?
It depends on the project, but our Founder, Jonny, would work on this alongside Rach, our Creative Producer, and Jordan, our Creative Director.
Being a boutique/smaller team, everyone gets some involvement. The team get briefed at an early stage, and we welcome a range of approaches. Sometimes the quietest voice can have the best solution!
Would you develop several creative territories before committing
Sometimes we do, but usually our process prevents this being necessary. The initial workshop that we do allows us to work through the variety of ways we think could work. Sometimes we'll need to go a bit further and test these out. But generally we manage to come to a solution we're all happy by using moodboards and rough sketches.
The reason we do it at this stage is it's quicker to change and iterate in this form. We can change things once we're in production, but it slows things down and can sometimes end up being quite costly to un-pick things at this later stage.
What would the first 2-3 weeks look like?
The early part is often the really creative bit, where we get into the brief and learn about you, your challenges, and how we can help them.
We get you to outline the points you want to explain, then we will take this away and work out the best strategy to do this.
We'll often workshop this with you, showing you projects we've worked on before, examples of other films, moodboards and sketches. This allows us to pin down the route at the earliest possible stage.
This can take longer than 2-3 weeks, or can be done much quicker. Once we're all agreed on the best route forward then we move into production.
There's more about this on another of our FAQ pages.
Who leads the creative strategy?
It depends on the project, but our Founder, Jonny, would work on this alongside Rach, our Creative Producer, and Jordan, our Creative Director.
Being a boutique/smaller team, everyone gets some involvement. The team get briefed at an early stage, and we welcome a range of approaches. Sometimes the quietest voice can have the best solution!
Can you show us projects where you originated the central idea?
We built this film mainly to showcase how we can develop a script and a concept around a theme. We set ourselves the task of explaining how tech products can benefit from animation. The concept, look, script, design…all done by our team.
Not all projects work like this. Sometimes client will come to us with an idea of what they want, but often, they know the challenge, but need help finding the best way to explain and overcome that.
Would you develop several creative territories before committing
Sometimes we do, but usually our process prevents this being necessary. The initial workshop that we do allows us to work through the variety of ways we think could work. Sometimes we'll need to go a bit further and test these out. But generally we manage to come to a solution we're all happy by using moodboards and rough sketches.
The reason we do it at this stage is it's quicker to change and iterate in this form. We can change things once we're in production, but it slows things down and can sometimes end up being quite costly to un-pick things at this later stage.
What would the first 2-3 weeks look like?
The early part is often the really creative bit, where we get into the brief and learn about you, your challenges, and how we can help them.
We get you to outline the points you want to explain, then we will take this away and work out the best strategy to do this.
We'll often workshop this with you, showing you projects we've worked on before, examples of other films, moodboards and sketches. This allows us to pin down the route at the earliest possible stage.
This can take longer than 2-3 weeks, or can be done much quicker. Once we're all agreed on the best route forward then we move into production.
There's more about this on another of our FAQ pages.
Who leads the creative strategy?
It depends on the project, but our Founder, Jonny, would work on this alongside Rach, our Creative Producer, and Jordan, our Creative Director.
Being a boutique/smaller team, everyone gets some involvement. The team get briefed at an early stage, and we welcome a range of approaches. Sometimes the quietest voice can have the best solution!
Can you show us projects where you originated the central idea?
We built this film mainly to showcase how we can develop a script and a concept around a theme. We set ourselves the task of explaining how tech products can benefit from animation. The concept, look, script, design…all done by our team.
Not all projects work like this. Sometimes client will come to us with an idea of what they want, but often, they know the challenge, but need help finding the best way to explain and overcome that.
Would you develop several creative territories before committing
Sometimes we do, but usually our process prevents this being necessary. The initial workshop that we do allows us to work through the variety of ways we think could work. Sometimes we'll need to go a bit further and test these out. But generally we manage to come to a solution we're all happy by using moodboards and rough sketches.
The reason we do it at this stage is it's quicker to change and iterate in this form. We can change things once we're in production, but it slows things down and can sometimes end up being quite costly to un-pick things at this later stage.