Explainer Video Production for complex Products
Animated explainer videos that make complex things clear
The Explainer video does what it says on the tin. It explains. It makes complex things clear.
We're an Animation & Motion Design Agency in the creative heart of Manchester. One of our most frequent types of project is an 'explainer'. Explainer video production can sometimes be seen as something generic, simplified. We think quite differently. Explaining is storytelling. It's making complex things clear. It's what our clients come to us for. To help them communicate in a simple and direct way.
And doing this in an environment where attention is a currency. That's why we draw on years of design experience to help deliver something we know your audience will watch. No-one wants to spend time and budget on a project for their audience to click or swipe on within seconds.
Some products need a translator. Solomon builds bespoke vehicles to spec, one at a time, and the engineering behind each one is detailed and technical. But the people choosing a supplier usually aren't engineers. They're procurement and operations leads in food distribution, healthcare and pharmaceutical logistics. They don't need the specs. They need to see quickly that Solomon can build at scale, build precisely, and be trusted with regulated, time-critical cargo.
That's what an explainer video is for. MightyGiant made a piece that explains Solomon's capability in the time it takes to watch it. It runs on their website and plays at industry events, so it does the explaining a sales engineer would normally do, without needing one in the room.
View the project here
Some processes are hard to explain any other way. Regency's manufacturing runs through several stages that depend on each other, more than 40 machines, and a level of technical detail that a manual or a one-off induction can't get across to new staff. As the company grew, the cost of that gap grew with it, and onboarding became an operational risk.
A filmed walkthrough of the factory would have meant stopping machinery that can't be paused without losing money. Animation solved that. An animated explainer could show the whole process, every stage and every machine, in a form new starters can watch as often as they need, without a camera ever going near the line.
View the project here
Our Services
Storytelling
Helping put your thoughts together into a cohesive narrative that forms the bedrock of a project.
Discovery
First part of a project is getting under the bonnet, discovering what you, or your brand, are all about. Where you want to explain, and why?
Animation
Taking these models, these shapes, and/or characters and bringing them to life.
Custom 3D Animation
We work with 3D items you already have, or we build them specific to the job.
Corporate & Brand Videos
Something we've got loads of experience of, and something we love getting our teeth into.
CGI Product Visualization
Your product, your world, may not be real. It may not exist. This is the beauty of the medium we use. We can build or imagine anything. And that could be your 'thing' being modelled.
Sound Design
Not something we do in-house, but we have a band of trusted sound designers, engineers and voiceover artists who come on board when the project needs it.
Art Direction
The look. The design. Making something that is distinct and matches your brand.