FAQs
Live Action vs Animation. Which is the right route for you?
Live action could well be the best route for you, especially if it’s a personal story. In this case you want to see the emotion and match the voice to the person. There’s nothing better in this instance, and we know plenty of companies that do these jobs beautifully. But, what if you want to keep the person anonymous? Or the story is sensitive? Maybe you don’t want to see them for these reasons. In this case something more abstract, something animated may well be the best way to go.
Likewise you may not actually have something to show. Your product/story/brand may not exist yet, so you need Motion Design or animation to visualise this? Events and Social Content = Live Action will be the best solution. These are people focussed briefs which should be the focus. Also if it’s quick turnaround, Live Action usually is the best solution here. Although there are ways animation can be done quickly, it generally is less responsive and take a bit more time to produce.