© 2025 MightyGiant
© 2025 MightyGiant
Solomon Commercials
Solomon Commercials
Engineering
A custom built 3D world, for the market leaders in refrigerated vehicles.
How MightyGiant translated a complex, engineering-heavy fleet into a single reusable 3D world that makes Solomon's operation instantly understandable: for food distribution, healthcare, and pharmaceutical logistics buyers who don't speak engineering.
How MightyGiant translated a complex, engineering-heavy fleet into a single reusable 3D world that makes Solomon's operation instantly understandable: for food distribution, healthcare, and pharmaceutical logistics buyers who don't speak engineering.
Technical Execution
Technical Execution
Animation Style
Animation Style
3D Modelling > CGI > White minimalist
3D Modelling > CGI > White minimalist
Production Timeline
Production Timeline
8 weeks
8 weeks
Tools & Software
Tools & Software
Maxon C4D, Redshift, After Effects
Maxon C4D, Redshift, After Effects
Client & Sector
Client: Solomon Commercials
Sector: Engineering & Manufacturing - Temperature controlled Transport.
Serving: Food Distribution, Healthcare logistics
Solomon Commercials designs and builds bespoke refrigerated vehicles and trailers for the UK's temperature-controlled transport sector, supplying operators who move everything from fresh produce to life-critical medical stock.
Client: Solomon Commercials
Sector: Engineering & Manufacturing - Temperature controlled Transport.
Serving: Food Distribution, Healthcare logistics
Solomon Commercials designs and builds bespoke refrigerated vehicles and trailers for the UK's temperature-controlled transport sector, supplying operators who move everything from fresh produce to life-critical medical stock.
The Challenge
Solomon's product is genuinely technical: bespoke engineering, custom-built to spec, vehicle by vehicle. The challenge wasn't showing that off, it was translating it. Their buyers aren't engineers; they're procurement and operations leads across food distribution, healthcare, and pharmaceutical logistics who need to understand, at a glance, that this is a manufacturer capable of building at scale, with precision, for regulated and time-critical cargo.
MightyGiant was brought in to turn Solomon's engineering credibility into something immediately legible. A piece that could sit on their website and at industry events and do the explaining for them, without a technical briefing attached.
Solomon's product is genuinely technical: bespoke engineering, custom-built to spec, vehicle by vehicle. The challenge wasn't showing that off, it was translating it. Their buyers aren't engineers; they're procurement and operations leads across food distribution, healthcare, and pharmaceutical logistics who need to understand, at a glance, that this is a manufacturer capable of building at scale, with precision, for regulated and time-critical cargo.
MightyGiant was brought in to turn Solomon's engineering credibility into something immediately legible. A piece that could sit on their website and at industry events and do the explaining for them, without a technical briefing attached.
Our Approach
We started where Solomon's own sales conversations start: with the gap between what their engineers know and what a first-time buyer sees. Rather than a straightforward product showcase, we built a single custom 3D environment, centered on Solomon's "O" branding element, designed to work across every vehicle in their range, in both commercial and residential settings, so it could keep explaining new stock long after this project shipped.
This is our "Clarity First" approach in practice: before building anything, we map what a non-expert buyer actually needs to see to trust the engineering behind the product.
We started where Solomon's own sales conversations start: with the gap between what their engineers know and what a first-time buyer sees. Rather than a straightforward product showcase, we built a single custom 3D environment, centered on Solomon's "O" branding element, designed to work across every vehicle in their range, in both commercial and residential settings, so it could keep explaining new stock long after this project shipped.
This is our "Clarity First" approach in practice: before building anything, we map what a non-expert buyer actually needs to see to trust the engineering behind the product.
The Solution
The result is a monochromatic, white minimalist 3D world built to house Solomon's full fleet, five vehicle types, in a consistent, reusable environment rather than one-off renders. Technical vehicle breakdowns use real CAD models with a blueprint-style X-ray effect, so the engineering quality is visible, not just claimed.
Built in Cinema 4D with Redshift and After Effects over an 8-week production, the environment uses procedural, cloner-based workflows so new vehicles and scenes can be added efficiently. This wasn't built as a single film, it was built as an asset.
The result is a monochromatic, white minimalist 3D world built to house Solomon's full fleet, five vehicle types, in a consistent, reusable environment rather than one-off renders. Technical vehicle breakdowns use real CAD models with a blueprint-style X-ray effect, so the engineering quality is visible, not just claimed.
Built in Cinema 4D with Redshift and After Effects over an 8-week production, the environment uses procedural, cloner-based workflows so new vehicles and scenes can be added efficiently. This wasn't built as a single film, it was built as an asset.
The Outcome
The films are deployed on Solomon Commercials' website and at industry events, giving their sales and marketing teams a single piece that does the explaining a technical briefing used to have to do.
The films are deployed on Solomon Commercials' website and at industry events, giving their sales and marketing teams a single piece that does the explaining a technical briefing used to have to do.
The Craft
Every technical decision here was made in service of reuse and scale, not just visual polish:
Procedural, not bespoke, environment building; cloner-based workflows in Cinema 4D mean new vehicles or scenes can be added to the world without starting over, keeping future asset costs down for Solomon.
Custom wheel drivers across all five vehicle types, built once and reused, rather than animated by hand per vehicle.
A contour shader in Redshift delivers the blueprint/X-ray effect that makes engineering quality visible at a glance. A deliberate choice to make complexity legible, not decorative.
Cinema 4D's take system renders sequential variations from a single master scene file, so the whole fleet lives in one manageable production pipeline rather than fragmented projects.
This is what "built as a long-term asset" means in practice: the technical approach is the scoping decision. Built once, priced once, reusable indefinitely.
Every technical decision here was made in service of reuse and scale, not just visual polish:
Procedural, not bespoke, environment building; cloner-based workflows in Cinema 4D mean new vehicles or scenes can be added to the world without starting over, keeping future asset costs down for Solomon.
Custom wheel drivers across all five vehicle types, built once and reused, rather than animated by hand per vehicle.
A contour shader in Redshift delivers the blueprint/X-ray effect that makes engineering quality visible at a glance. A deliberate choice to make complexity legible, not decorative.
Cinema 4D's take system renders sequential variations from a single master scene file, so the whole fleet lives in one manageable production pipeline rather than fragmented projects.
This is what "built as a long-term asset" means in practice: the technical approach is the scoping decision. Built once, priced once, reusable indefinitely.
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Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.