How much does an animation cost?

Short animations typically start from £10,000. Complex multi-output projects can reach six figures, depending on length and complexity.

How long does an animation project take?

Short animations (under 60 seconds) can be produced in around four weeks. Longer, more complex pieces typically take eight to ten weeks.

What is the difference between 2D and 3D animation?

2D animation uses flat moving drawings. 3D animation uses dimensional models, like a virtual film set, making it easier to update and adapt in future.

Parcel2Go

Ad Campaigns

The Challenge

The Solution

The Craft

Parcel2Go TV Campaign: Character Design and Animation

Delivering a feathered frontman to a serious service, turning If Agency's character concept into a moving, emotionally connective brand asset.

Client & Sector

Client: Parcel2Go, via If Agency
Sector: Logistics / Comparison Services, Advertising

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The Challenge

Parcel comparison sites are a genuinely commoditised category; price and convenience, not personality. If Agency's brief was to stand out from that competition through character, and MightyGiant's job was turning their concept into "a moving character, that would bring emotion and connection" to a category that rarely has either.

Our Approach

We always love starting a project with a pencil and paper (although it's often an iPad and an Apple Pencil these days). However it's done, we start by drawing, doodling, scamping. It means we can work quickly, freely, and also amend at speed. We don't lock down anything until we've worked it out in this form.

Once we've got the sketches agreed, then we can move into producing a more finished illustration for sign off, then we move into the 3D modelling phase.

And that's just the design phase. We then move into animation, working on movement tests and rough block outs before we start to finesse things and move through the stages to the final outputs.

Once we've got the sketches agreed, then we can move into producing a more finished illustration for sign off, then we move into the 3D modelling phase.

And that's just the design phase. We then move into animation, working on movement tests and rough block outs before we start to finesse things and move through the stages to the final outputs.

The Solution

Character design and animation delivered as a TV campaign, with multiple video renditions produced for different platforms. This worked across Broadcast & Social Media, with dozens of aspect ratios and durations part of the plan from the outset.