Keyloop
Keyloop
Tech
Setting a tech brand into motion
Setting a tech brand into motion
How do you bring the invisible world of software to life? Visualising things that don't live in a real world?
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Client: Keyloop
The Challenge
Keyloop is an Automotive industry software company . When buying a car, you've probably used one of their products, but you might not know. As they rolled out a new product called FUSION, we were asked to help explain this to car retailers.
The task with any software, is how to you visualize something so abstract. This is why animation is such a great tool when you're talking about something that can't be filmed.
Keyloop is an Automotive industry software company . When buying a car, you've probably used one of their products, but you might not know. As they rolled out a new product called FUSION, we were asked to help explain this to car retailers.
The task with any software, is how to you visualize something so abstract. This is why animation is such a great tool when you're talking about something that can't be filmed.
The Outcome
We delivered a suite of films, plus the overarching hero film you can see above. These have been used across social channels and the brand look has been used at launch events.
We delivered a suite of films, plus the overarching hero film you can see above. These have been used across social channels and the brand look has been used at launch events.
The Craft
We had to invent an entire world for this software to live within which allowed our 3D Designers to get full stuck in. As you can see from some of the early designs below, we tried different looks and techniques before settling on the dark environment. As the light streak became more and more important, this was an obvious design decision.
We had to invent an entire world for this software to live within which allowed our 3D Designers to get full stuck in. As you can see from some of the early designs below, we tried different looks and techniques before settling on the dark environment. As the light streak became more and more important, this was an obvious design decision.
And finally...
You can check out some of the work over at Keyloop. And look out for more of the work MightyGiant did as Fusion rolls out globally.
You can check out some of the work over at Keyloop. And look out for more of the work MightyGiant did as Fusion rolls out globally.
You can check out some of the work over at Keyloop. And look out for more of the work MightyGiant did as Fusion rolls out globally.
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More Work
More Work
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.