How much does an animation cost?

Short animations typically start from £10,000. Complex multi-output projects can reach six figures, depending on length and complexity.

How long does an animation project take?

Short animations (under 60 seconds) can be produced in around four weeks. Longer, more complex pieces typically take eight to ten weeks.

What is the difference between 2D and 3D animation?

2D animation uses flat moving drawings. 3D animation uses dimensional models, like a virtual film set, making it easier to update and adapt in future.

Keyloop

Tech

The Challenge

The Solution

The Craft

How do you lift the hood on software you can't see?

Visualising FUSION - Keyloop's automotive retail software - for an audience that will never see a line of code, through a single film suite built to carry the brand into a global launch.

Technical Execution

Animation Style

3D Motion Design

Production Timeline

10 weeks

Tools & Software

Maxon Cinema 4D, After Effects

Client & Sector

Client: Keyloop
Sector: Automotive Retail Software / Enterprise SaaS

Play

The Challenge

Keyloop is an Automotive industry software company . When buying a car, you've probably used one of their products, but you might not know. As they rolled out a new product called FUSION, we were asked to help explain this to car retailers.

The task with any software, is how to you visualize something so abstract. This is why animation is such a great tool when you're talking about something that can't be filmed.

FUSION is software: intangible, invisible, impossible to film. Keyloop needed car retailers to understand and trust a product that has no physical form at all.

The task with any software, is how to you visualize something so abstract. This is why animation is such a great tool when you're talking about something that can't be filmed.

FUSION is software: intangible, invisible, impossible to film. Keyloop needed car retailers to understand and trust a product that has no physical form at all.

Our Approach

Rather than attempt a literal metaphor, we built an entire visual world for the software itself. We tested multiple lighting environments before settling on a dark aesthetic with light streaks as the central design language, giving FUSION a consistent visual identity rather than a one-off explainer.

The Solution

Delivered over a 10-week production in Cinema 4D and After Effects: a hero film and a supporting suite, with the visual language established here becoming the foundation for Keyloop's broader brand rollout.

The Craft

Multiple lighting environments tested before selection: a considered design process, not a first-idea execution

A distinct dark aesthetic with light streaks established as a repeatable visual signature, not a one-off treatment
Built explicitly as a foundation for future brand assets, not a single deliverable

Multiple lighting environments tested before selection: a considered design process, not a first-idea execution

A distinct dark aesthetic with light streaks established as a repeatable visual signature, not a one-off treatment
Built explicitly as a foundation for future brand assets, not a single deliverable