How much does an animation cost?

Short animations typically start from £10,000. Complex multi-output projects can reach six figures, depending on length and complexity.

How long does an animation project take?

Short animations (under 60 seconds) can be produced in around four weeks. Longer, more complex pieces typically take eight to ten weeks.

What is the difference between 2D and 3D animation?

2D animation uses flat moving drawings. 3D animation uses dimensional models, like a virtual film set, making it easier to update and adapt in future.

ITV Tonight

Brand Content

The Challenge

The Solution

Testimonials

The Craft

ITV Tonight: Design and Re-Brand

A full brand refresh for ITV's flagship current affairs show, built as a templated toolkit. So one design system now powers the titles and the entire social output, not just a single sequence.

Technical Execution

Animation Style

Shiny 3D Animation

Production Timeline

10 weeks

Tools & Software

Maxon Cinema 4D, After Effects

Client & Sector

Client: ITV Tonight, via Multi-Story Media
Sector: Broadcast / Media / Current Affairs

Tonight has been ITV's main current affairs programme since 1999.

Play

The Challenge

Tonight's look had been unchanged for over a decade on a show that's been part of ITV's schedule since 1999. The challenge wasn't just designing something new, it was refreshing a brand with two decades of audience recognition behind it. And doing that without losing what made it identifiable. We needed to build something that could serve the show's growing multi-platform output, not just the broadcast titles.

Our Approach

The design concept centred "Tonight" itself as the story's focal point, using visual rings to symbolise the investigation and story-gathering process at the heart of current affairs journalism. A concept rooted in what the show actually does, not a generic broadcast-package look.

The Solution

Delivered over a 10-week production in Cinema 4D and After Effects: a complete title sequence, plus, critically, a full templated kit built for the social team to use across their own output, keeping the brand consistent well beyond the broadcast titles themselves.

The Outcome

A complete kit for ITV, starting with the titles, but from this we made a whole suite of parts for the social team. With a templated kit, the programme was able to keep the brand consistent across all their output.

What ITV said...

The design brief: create a new look for the series that feels fresh and yet familiar to our audience and we are thrilled with the vision that MightyGiant have created.

Laura Caveney-Morgan | Exec Editor @ Multi-Story Media

The Craft

A concept rooted in the show's actual editorial identity; investigation and story-gathering rather than a generic broadcast look

Built explicitly as a kit, not a single sequence, from the outset
Extended deliberately into social-ready templated assets, giving the internal social team ownership of consistent output without needing a designer for every post.

Below we've put together a bit of a making of, to show the before, and the after.

A concept rooted in the show's actual editorial identity; investigation and story-gathering rather than a generic broadcast look

Built explicitly as a kit, not a single sequence, from the outset
Extended deliberately into social-ready templated assets, giving the internal social team ownership of consistent output without needing a designer for every post.

Below we've put together a bit of a making of, to show the before, and the after.