ITV Tonight
ITV Tonight
Broadcast
A new look for an iconic ITV current affairs show
A new look for an iconic ITV current affairs show
A design job from concept through to delivery.
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Client: Multi-Story Media
The Challenge
Tonight has been the main current affairs show on the UK Channel ITV since 1999 When they approached us they needed a refresh as their current brand and look had been with them for over 10 years.
Tonight has been the main current affairs show on the UK Channel ITV since 1999 When they approached us they needed a refresh as their current brand and look had been with them for over 10 years.
The design brief was to create a new look for the series that feels fresh and yet familiar to our audience and we are thrilled with the vision that MightyGiant have created.
The design brief was to create a new look for the series that feels fresh and yet familiar to our audience and we are thrilled with the vision that MightyGiant have created.
Laura-Caveney Morgan
Laura-Caveney Morgan
Exec Editor | Multi-Story Media
The Outcome
A complete kit for ITV, starting with the titles, but from this we made a whole suite of parts for the social team. With a tempated kit, the programme was able to keep the brand consistent across all their output.
A complete kit for ITV, starting with the titles, but from this we made a whole suite of parts for the social team. With a tempated kit, the programme was able to keep the brand consistent across all their output.
The Craft
A joy to work on, and a job where we worked on the entire process, from pitch through to delivery.
Our initial concept came from the programme “Tonight” being at the centre of the story. As a current affairs programme, the journalism and story gathering is key. Our design has rings
A joy to work on, and a job where we worked on the entire process, from pitch through to delivery.
Our initial concept came from the programme “Tonight” being at the centre of the story. As a current affairs programme, the journalism and story gathering is key. Our design has rings
And finally...
A joy to work on, and a job where we worked on the entire process, from pitch through to delivery.
A joy to work on, and a job where we worked on the entire process, from pitch through to delivery.
A joy to work on, and a job where we worked on the entire process, from pitch through to delivery.
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More Work
More Work
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.