© 2025 MightyGiant
© 2025 MightyGiant
Jaguar Land Rover
Jaguar Land Rover
Engineering
Jaguar Land Rover: Information in Animation
The first in an ongoing series of customer content for Jaguar Land Rover's I-PACE. Built to turn range anxiety into confidence.
The first in an ongoing series of customer content for Jaguar Land Rover's I-PACE. Built to turn range anxiety into confidence.
Technical Execution
Technical Execution
Animation Style
Animation Style
3D Models > Minimalist
3D Models > Minimalist
Production Timeline
Production Timeline
6 weeks
6 weeks
Tools & Software
Tools & Software
Maxon Cinema 4D, After Effects
Maxon Cinema 4D, After Effects
Client & Sector
Client: Jaguar Land Rover
Sector: Automotive / Electric Vehicles
Client: Jaguar Land Rover
Sector: Automotive / Electric Vehicles
The Challenge
The Jaguar I-PACE is an award-winning electric vehicle, but EV adoption in this period was held back less by the car than by a psychological barrier: range anxiety. Buyers needed to understand charging times and charging methods clearly enough to trust the switch. Agenuinely complex, technical proposition that had to be made instantly legible to a non-technical audience.
The Jaguar I-PACE is an award-winning electric vehicle, but EV adoption in this period was held back less by the car than by a psychological barrier: range anxiety. Buyers needed to understand charging times and charging methods clearly enough to trust the switch. Agenuinely complex, technical proposition that had to be made instantly legible to a non-technical audience.
Our Approach
Rather than a product film, we built a stark, minimalist visual world. Clean graphics, a consistent light-blue line motif tracking the vehicle throughout, designed specifically to carry information without clutter. The aesthetic choice was in service of clarity: every visual element exists to help the message land, not to decorate the car.
Rather than a product film, we built a stark, minimalist visual world. Clean graphics, a consistent light-blue line motif tracking the vehicle throughout, designed specifically to carry information without clutter. The aesthetic choice was in service of clarity: every visual element exists to help the message land, not to decorate the car.
The Solution
Delivered over a 6-week production in Cinema 4D and After Effects: a polished 3D piece giving drivers a clear answer to exactly the two questions holding them back. How long charging takes, and the different ways the car can be charged.
Delivered over a 6-week production in Cinema 4D and After Effects: a polished 3D piece giving drivers a clear answer to exactly the two questions holding them back. How long charging takes, and the different ways the car can be charged.
The Outcome
This was the second animated piece produced for Jaguar Land Rover's customer content programme.
A stylish piece that not only looked really polished, but also gave the driver all the details; of how long it will take to charge. And the different ways cars charge. The animated film is an ideal way to get into topics like this; it allows more focus on the message. Film is a great medium, but it can sometimes be 'busy'. These approaches allow you to strip things back.
We've a page dedicated to why we love to use Animation in complex engineering projects.
This was the second animated piece produced for Jaguar Land Rover's customer content programme.
A stylish piece that not only looked really polished, but also gave the driver all the details; of how long it will take to charge. And the different ways cars charge. The animated film is an ideal way to get into topics like this; it allows more focus on the message. Film is a great medium, but it can sometimes be 'busy'. These approaches allow you to strip things back.
We've a page dedicated to why we love to use Animation in complex engineering projects.
What JLR said...
I only have good things to say about Mighty Giant. The team at Mighty Giant was really easy to work with, we got everything we wanted and on time. The motion graphic was really good and set the right tone for our company and content.
Victoria Kirby-Keyes | Chief Storyteller @ JLR
The Craft
A minimalist 3D aesthetic chosen specifically to prioritise clarity over spectacle
A consistent light-blue line motif used as a visual through-line, tying the informational content together across the piece
Built to directly answer the two specific objections holding back EV adoption, not a generic product showcase
A minimalist 3D aesthetic chosen specifically to prioritise clarity over spectacle
A consistent light-blue line motif used as a visual through-line, tying the informational content together across the piece
Built to directly answer the two specific objections holding back EV adoption, not a generic product showcase
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More Work
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Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.