© 2025 MightyGiant
© 2025 MightyGiant
© 2025 MightyGiant
Jaguar Land Rover
Jaguar Land Rover
Engineering
Reducing Range Anxiety for the next generation of EV Drivers.
Reducing Range Anxiety for the next generation of EV Drivers.
There are still a lot of false narratives around owning and running an Electric Vehicle. This short piece aimed to reassure new customers.
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Client: Jaguar Land Rover
The Challenge
The Jaguar I-PACE was already an award winning car when we were approached. JLR needed an animated piece that would help alleviate some of the concerns around 'range anxiety'.
The Jaguar I-PACE was already an award winning car when we were approached. JLR needed an animated piece that would help alleviate some of the concerns around 'range anxiety'.
Chief Development Officer | Regency Glass
The Outcome
A stylish piece that not only looked really polished, but also gave the driver all the details; of how long it will take to charge. And the different ways cars charge.
A stylish piece that not only looked really polished, but also gave the driver all the details; of how long it will take to charge. And the different ways cars charge.
The Craft
We wanted to build a world that would make us focus on the car and make that the hero. We proposed this stark, almost ambient world where the backgrounds feel ambiguous and almost anonymous.
Over this we used clean, bright, crisp graphics, and a light blue line motif that follows the car throughout.
We wanted to build a world that would make us focus on the car and make that the hero. We proposed this stark, almost ambient world where the backgrounds feel ambiguous and almost anonymous.
Over this we used clean, bright, crisp graphics, and a light blue line motif that follows the car throughout.
And finally...
The first of a number of pieces we did for Jaguar Land Rover as part of the companies customer content programme.
The first of a number of pieces we did for Jaguar Land Rover as part of the companies customer content programme.
The first of a number of pieces we did for Jaguar Land Rover as part of the companies customer content programme.
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More Work
More Work
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.