Some film projects will always have their benefits. But there are also areas where this may not be the best solution. When we take on a 3D job, the design phase consists of one, or sometimes two, 3D artists sharing shots with the client. We can moodboard, get a feel of how they want it to look, and literally drop in pieces of furniture to different parts of the room. No need for the expense of physically building a set. And when it comes to lighting, we have full control. Something we did for BGN’s client Skytherm.

Also the repeatability. With this model now built, we can re use this, at minimal cost, for further commercials, social ads, print. This can be decided at a later date rather than having to plan out your entire campaign from the start. It allows the client to be reactive to how the original creative works. One to ponder if you’re pricing up a shoot?