© 2025 MightyGiant
© 2025 MightyGiant
Sky Therm
Sky Therm
Ad Campaigns
Choosing CGI ahead of filming.
Why we recommended 3D over a real installation shoot for BGN Agency's roof window campaign - and how that decision kept paying off long after the ad went live.
Why we recommended 3D over a real installation shoot for BGN Agency's roof window campaign - and how that decision kept paying off long after the ad went live.
Technical Execution
Technical Execution
Animation Style
Animation Style
Realistic CGI > 3D Animation
Realistic CGI > 3D Animation
Production Timeline
Production Timeline
6 weeks
6 weeks
Tools & Software
Tools & Software
Maxon Cinema 4D, After Effects
Maxon Cinema 4D, After Effects
Client & Sector
Client: SkyTherm (roof windows / construction product), via BGN Agency
Sector: Construction / Home Improvement — Advertising
Client: SkyTherm (roof windows / construction product), via BGN Agency
Sector: Construction / Home Improvement — Advertising
The Challenge
Filming a real SkyTherm installation was possible, but BGN needed a campaign that could flex: multiple room styles, seasonal garden backdrops, and the ability to adjust messaging without booking a new shoot every time. The decision to recommend CGI wasn't a default studio preference, it was a scoping call made in the client's interest.
Filming a real SkyTherm installation was possible, but BGN needed a campaign that could flex: multiple room styles, seasonal garden backdrops, and the ability to adjust messaging without booking a new shoot every time. The decision to recommend CGI wasn't a default studio preference, it was a scoping call made in the client's interest.
Our Approach
We built the interiors from scratch; moodboards, sourced furniture, architectural detailing, texture work, then composited real panoramic stock photography as the garden view outside the window, blending built environments with photographic realism rather than going fully synthetic or fully live-action.
We built the interiors from scratch; moodboards, sourced furniture, architectural detailing, texture work, then composited real panoramic stock photography as the garden view outside the window, blending built environments with photographic realism rather than going fully synthetic or fully live-action.
The Solution
A 30-second TV commercial combining original filmed and stock footage with detailed 3D CGI interior shots, delivered over a 6-week production in Cinema 4D and After Effects.
A 30-second TV commercial combining original filmed and stock footage with detailed 3D CGI interior shots, delivered over a 6-week production in Cinema 4D and After Effects.
The Outcome
That flexibility wasn't abstract, it meant BGN could change room colours and designs without repainting a physical set, reuse the built models for social ads and print, and adjust the campaign strategy after launch based on real performance data, without re-shooting anything.
That flexibility wasn't abstract, it meant BGN could change room colours and designs without repainting a physical set, reuse the built models for social ads and print, and adjust the campaign strategy after launch based on real performance data, without re-shooting anything.
What BGN said...
Great animation studio to work with. Helped us with a TV ad for one of our long-standing clients and they really helped us bring it all to life. Great work from a really talented team.
Antonio Giansante | Managing Director @ BGN
The Craft
Full interior builds from moodboard through to final texture and lighting, giving total creative control over every design detail
Stock photography composited as garden backdrops, a deliberate hybrid approach balancing cost and realism
Models built for reuse from day one, not as a single-campaign asset
Full interior builds from moodboard through to final texture and lighting, giving total creative control over every design detail
Stock photography composited as garden backdrops, a deliberate hybrid approach balancing cost and realism
Models built for reuse from day one, not as a single-campaign asset
Can we help?
If you've got an idea bubbling, or want to know more about this or any of our other projects, click below and drop us a line.
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More Work
More Work
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.
Let’s talk.
Tell us about your project—whether it’s from concept, or if you're already at storyboard stage….we'd love to know more.