Every week in the studio we do the “round table” where we look at projects, ours and others, and critique. It’s a chance to look, around. Sit up and take a breather from the daily work and reflect and gain inspiration. Earlier this year we had a team meeting where our showreel was discussed. The question was rightly raised as to whether we felt it truly reflected who we are NOW. So we decided to do a new reel.

This was where we started to hit a problem. We wanted the reel to say more about who we are, and where we want to be. But something was blocking us. How should we say who we are….and the logo. Well, it just didn’t fit. Our old pink swirly logo, much as we loved it, needed some changes. A rebrand had been born.

2023 was the year when we turned 13. Like all teenagers, it felt it was time to grow up a bit. An opportunity to shake off our younger years. Become bolder, more independent. Maybe try a drastic hair cut.

Over the last couple of years we’ve changed shape, and size. Covid may have been coincidental to this, but we’re definitely a different type of company to the one we were three years ago. And better for it. The type of work we do has changed, as has our processes, and our team.

But what we do hasn’t changed, which is a wide variety of animated work. Despite our client base shifting, we still get as much pleasure from animations for CBBC as we do big shiny 3-D projects for a global brand. We are proud of our “No House style” approach. Therefore we needed an identity that could adapt, that could change according to the output. Something that could work in many different styles, and that’s what we got. An identity which can change and move. One that can animate.