FAQs
What impacts the price of an animation?
There are two main factors that impact the price of an animation: length and complexity. A short and simple animation would obviously cost less than a long and complex one, but short projects can also be complex and require a full team of animators.
Take our project with Dreams as an example – that was a small job, but cost a lot more than our “Love it for Longer” campaign for Chester Zoo because of the detail in the animation. Which means we can’t price jobs purely on their length, or purely on their complexity.
The craft
The level of expertise needed is a big factor as well. We can produce jobs where it’s a team of one or two, and the style is quite simple. That means a much smaller production, and less budget needed.
If we’re designing characters, or modelling complex machinery, that takes someone with real craft and skill. And it takes them time. Think of the difference between someone putting up some shelves vs someone carving you something out of wood. We do neither of these, but it’s clear which would take longer.
In summary
To put a ballpark answer on the question, we’d say a good starter point for a short animation is £10,000. If you’re looking for a complex animation that’s either quite long or has multiple outputs and needs the talents of our entire team, the cost get’s nudged up steadily. Now you have the factors though, we can start a conversation about what we can and can’t do for the budget you have.
