In Pursuit of Production: From Storytelling to Strategy
Something we value here at MightyGiant is cultivating a space where we can champion our creative ideas, and delve into our inquisitive natures. Our RoundTable sessions are a key component of this ethos, and whilst they are something we all agree should happen, we took a short sabbatical from them this year. Something about them felt like we’d lost the connection to its purpose, and so we used this time to reevaluate, rethink and revitalise not only the RoundTable sessions but ultimately, the direction of our team culture.
We had been running RoundTable for a while and the initial goal was to get the team away from their desks, share the type of work that inspires them and spark conversations about what they like. Since starting RoundTable the team had changed, we’d also moved into a new space and over time, trying to fit this in whilst trying to navigate around busy periods began to feel like an unnecessary chore rather than a fun element of the day.
As part of my role as Creative Director, I felt like a RoundTable reboot could be a great opportunity to look into our overall creative strategy, and align our free “play” time, with the same thinking and approach as we apply to our client work. The goal was to bring back some of that original focus, making it a safe space for the team to explore what it means when we say, ‘Be More Giant’ alongside other MightyGiant values like leaning into our curiosities, discussing industry news, our craft, as well as what inspires us.

