Concept, Design and Post Production
To come up with a look and title sequence that would move the programme forward. Blue Peter has been a part of the BBC for over 50 years and is the longest running children’s show in the world. However they wanted to move the brand of the show forward and become more relevant to their viewers, those aged 6 to 13. We also had to convey the topics of the show within the 20 seconds we had: Gadgets, Sport, Music, Games, Adventure, Animals.